More than a decade has passed since major tobacco companies were found to have misled the public over the dangers of smoking. Now, one of the largest firms has said it wants a smoke-free future and offers so-called reduced-risk alternatives. Jane Moore examines Philip Morris International's campaign and investigates attempts to promote the brand in the UK, while billions of cigarettes continue to be sold across the world.

Starring:

Barnaby Kay, Jane Moore, Jon Snow, Mark Thomas, Max Clifford, Paul McGann, Rosie Rowell, Sophie Okonedo

Genre:

Documentary